I am bored

Karl Ludwig Schweisfurth (1930-2020) was trained as a butcher immediately after World War II in some of the biggest slaughterhouses in the United States of America. The experience he gained in America helped him to transform his family business, Herta, in Germany, into the largest meat processing company in Europe. His company would slaughter 5,000 heads of cattle and 25,000 pigs a week. He argued that the nutritional value and quality of meat from animals that have been treated badly could never be good.

His two sons were not interested in taking over the business, which they considered inhumane, so he decided to sell it to Nestlé. He started again from scratch, combining the rearing of animals with a slaughter house (where animals were slaughtered with dignity) with a bakery, a milk and cheese factory, a brewery, a restaurant, and a hotel, operating by the highest ecological standards. Karl Ludwig created a foundation that carries his family name and formed a team to study ways of producing high quality food, while respecting the environment. They aim to sell their products at prices that are within the reach of the majority of the population, following the logic that it is better to eat half the amount of meat if it tastes three times as good.